Celebrate Small Business Saturday

1117SmallBusNovember is the month of thanks. And on Saturday, November 25, America will have the opportunity to thank one of the most important contributors to the United States economy — small businesses. Small businesses are the engines that power our national economy, making up nearly 65% of the U.S. workforce private sector jobs. In fact, small businesses are so important and valued that there's now a national day to honor them — Small Business Saturday.

Conceived in November 2010 by American Express to coincide with Black Friday and Cyber Monday, Small Business Saturday was created to encourage consumers to give business to small, local, brick and mortar businesses.

Take care of business this Small Business Saturday.

This year Small Business Saturday will be celebrated on November 25. You can be a part of the celebration by shopping locally and encouraging your friends and family members to join you. If you operate a small business, you can also take advantage of this unique opportunity to capitalize on new business. Consider offering a special promotion for the event and collaborating with other businesses in your area to draw customers to your location.

American Express also offers tools and customizable marketing materials to help you draw traffic to your business. Visit www.shopsmall.com to learn more.